As the field of coach training has continued to grow, we have learned that no one school can be all things to all people. As each school flies its own colors and has its own particular approach – there is a continued need for additional schools to meet the high demand for various types of coaching training.

In devising our commitment and approach, first and foremost our desire was to develop a strategy that emphasized the utilization of the skills and mechanisms that we already have in place, leaving you, our partner to do what you do best – network with people to find your student candidates.

In today’s world, you have unlimited use of the Internet to develop your company and recruit students, as well, you may utilize traditional methods of advertising such as newspaper, brochures, television, periodicals, etcetera confined only by what you feel would be your foremost approach in training.

Our Intent:

The vision of the Certified Coaches Alliance accreditation process is to provide leadership and to promote excellence in professional preparation though the accreditation of coaching educational programs that may not precisely fall within the guidelines of other accreditation bodies expertise for format.

As an accrediting body, CCA is committed to the development of standards and procedures that reflect the needs of a dynamic, diverse and complex society. The CCA is dedicated to encouraging and promoting the continuing development and improvement of preparation coaching educational programs.

Our present format is to provide a thoughtful and respectful process of accreditation for programs that may be of a spiritual nature or that are provided through live venues, however, are unable to receive accreditation for the development of a pre-recorded nature and therefore more appropriate for distant learning venues.

Program accreditation is limited to programs that meet specific strategic accountability. Programs that hold a proven track record of interest to a wide variety of individuals and countries and/or already hold accreditation in another format by another accreditation body in a different format are considered of greatest interest.

Our Core Values

The CCA believes in advancing the coaching profession through quality and excellence in diverse coach education; ensuring a fair, consistent, and ethical decision-making process; serving as a responsible leader in by putting a face to and promoting practices that reflect openness to growth, change and collaboration; and creating and strengthening standards that reflect the needs of society, respect the diversity of instructional approaches and strategies, and encourage program improvement and best practices. Specialized accreditation is awarded to coach training offering specific and unique training of skills and knowledge. Specialized accreditation defines standards of excellence in educational preparation programs.

Our Code of Ethics: To download a copy of the CCA Code of Ethics, right click here!

Parties interested in pursuing accreditation for a coach training program that would be more suited to distance learning may contact our offices for more information via email at: cs@certifiedcoachesalliance.org.